InKind helps companies optimize social and environmental impact.
Corporate responsibility is not just for industry giants. With a sustainability ethos, strategic philanthropy, and employee engagement, companies of all sizes can influence change in lasting, meaningful ways. InKind helps you get there, authentically.
Formalizing and communicating your social and environmental initiatives gives you a competitive advantage in all aspects of your business.
Employees are increasingly focused on 1) finding purpose in their work and 2) the climate crisis. These stakeholders are hard to find and expensive to replace.
Investors are prioritizing environmental, social, and governance (ESG) opportunities and risks when evaluating companies. SMEs with growth mindsets need investors.
Customers, vendors, and suppliers are factoring environmental mitigation and corporate citizenship into purchasing and partnership decisions. Make it easy for them to choose you.
Collective action. Something the world needs more of today.
Nancy Marshall
Principal
In a world that moves at warp speed, I help my clients understand and communicate the value of social and environmental impact. I believe that business can be a force for good. A Middlebury College graduate, I hope to take Emerson's advice and leave the world a little better place.
Your employees are already wearing lots of hats. With InKind, you can outsource csr logistics, details, and communications—and still reap the benefits. Whether it’s planning a company-wide day of service, documenting a solar installation at your home office, or creating an ESG report, InKind has you covered.
CSR in Action
Corporate social responsibility initiatives can be easily tailored to your core business and incorporated into employee work hours.
Anything is possible, really, at any scale.
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Endowed with a stellar IT department? Connect with a nonprofit organization in need of tech support. Specialty loaned labor/skills-based volunteering can be enormously beneficial.
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An abundance of green-thumbed employees? Create an office community garden and donate the yield to a local food pantry/food bank. Revitalize neglected public spaces.
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Education a corporate priority? Partner with a local school system and provide supplies/mentoring/supplemental programming or sponsor an internship program. Make a corporate commitment to ESL, GED, or literacy programs.
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The sad-looking playground just a few blocks from your office? Take a Friday and give it a makeover. A monthly day of service can do wonders for a partner organization and your employees' morale. The office vibe will be a happy one.
ROI
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A sustainable planet
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Thriving communities
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Engaged employees
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Increased profitability
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Company recognition
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And so much more
Community
Walk through the front door of The Determination Center and you'll know instantly how special the place is: on any given day, 50+ kids, ages 4-18, are doing homework, eating a hot meal, painting, cooking, playing basketball, singing—it's all happening under the expert stewardship of Founder & Director Bettie Graham, her dedicated staff, and committed volunteer corps. The Center, located in Syracuse, NY, keeps kids off the streets, safe & engaged.
InKind provides The Determination Center with grant writing assistance and communications support. Though InKind is now based in Massachusetts, Syracuse is still near and dear.
Corporate social responsibility strategy and program development: No company is too small or too young. Integrating purpose and environmental stewardship into every aspect of your business will pay off as you grow—the triple bottom line of people, planet, and profit. Lay your CSR foundation early and good things will happen.
CSR/ESG report writing: Expertise with all the acronyms. Ability to weave yearly accomplishments, goals, and benchmarks into a compelling narrative that communicates your company’s purpose, vision, and outcomes. InKind works closely with existing marketing and communications teams to move voluntary reporting from the this would be nice to do to the let’s definitely do this every year list.
Sustainability storytelling:
Blog posts, interviews, long-form content, and more. Effectively and impactfully communicate your company’s environmental mitigation plan—and the progress you make towards your goals. Quantify and publicize your decarbonization efforts. Highlight the stakeholders and strategies that drive your results. It’s the good kind of peer pressure.
Social media: Fresh, timely, and consistent content that builds your brand. By supplementing existing social media efforts with sustainability-related content, InKind helps you tell your story so that you can focus on your core business. Get the word out about all the good things you are doing.
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